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Booking.com’s mantra for China – be prepared for the change
11/26/2018|9:00:00 AM|
Booking Holdings’ journey in China has spanned nine years. But the group is keen on being nimble, running operations in an autonomous way and also open to learning from local companies.
Travel e-commerce portal Ksher picks up eight-digit funding from Sequoia
10/15/2018|2:41:21 PM|
The company had raised an angel round funding from Japan’s Infinity Ventures Partners.
Technology innovation empowering travel development: TravelDaily CEO Charlie Li
09/20/2018|12:13:46 PM|
TravelDaily will continue to play the role of a connecter and enabler in the process for further development of the travel industry.
Sorting the technology use conundrum - when to embrace it
09/19/2018|10:21:55 AM|
Blockchain, augmented reality, artificial intelligence...there is no dearth of what all promises to change the way travellers plan and buy their trip essentials. How are travel companies going about embracing technology?
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018|7:04:31 PM|
At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018|7:53:56 AM|
ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
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