Search results for “WeChat Marketing”
Sweet Inn to sweeten its association with Chinese audience
07/16/2018|9:15:32 AM|
The European company, which intends to garner 50% of its bookings from China by 2019, is expanding its operations and attributes its growth to its agile scalability mode of operation.
How are hotels responding to the seismic shift in staying at a location?
08/24/2018|8:15:33 AM|
Hotels are experimenting and evolving in terms of their design, amenities, service etc. Accordingly, the combination of data, content and technology, too, needs to transform to attain guest-centricity.
A fascinating tussle brews for outbound hotel distribution pie in China
07/13/2018|8:03:20 AM|
The battle to target a bigger pie of the outbound business featuring travelers from lower-tier cities in China is getting intense.
Finalists of 2018 China Travel Innovation Award revealed
08/14/2018|9:03:59 AM|
The finalists will present their innovative products or solutions on trip planning, digital innovation models, train ticketing, intelligent hotel solutions, AI-powered interaction or dynamic packaging technologies.
Huazhu ranked 4th globally, Meituan files for IPO, and more in ChinaTravelNews Briefing
07/09/2018|10:48:48 AM|
AccorHotels’ shareholder Huazhu surpassed IHG in market capitalization as the world’s fourth highest valued hospitality group. Tencent-invested e-commerce and travel firms Meituan and Tongcheng Elong filed for Hong Kong listings.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
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