Search results for “WeChat Marketing”
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Tongcheng’s mass innovation unit injects multi-million yuan in incubated SIMTrip
10/09/2018|3:45:39 PM|
SIMTrip is involved in the research and development of cross-border communications data technology. As of August, it has achieved over RMB 70 million in turnover, an increase of 130% year-on-year.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018|7:39:30 AM|
Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
Engaging guests post a booking is done - how to excel in this arena?
09/10/2018|10:17:17 AM|
Hotels lack ways to communicate their offerings – what services, amenities they have, what promotions they are running etc. and how to best share the same depending upon what the guest is likely to be looking for.
Technology innovation empowering travel development: TravelDaily CEO Charlie Li
09/20/2018|12:13:46 PM|
TravelDaily will continue to play the role of a connecter and enabler in the process for further development of the travel industry.
Booking funds Didi, Airbnb China names new president, Baidu and Alibaba vie for smart hotel
07/23/2018|1:56:10 PM|
Booking Holdings invested $500 million in China’s ride-hailing platform Didi Chuxing. Airbnb China appointed a local serial entrepreneur as its new president. WeChat Pay decided to focus on outbound Chinese tourists.
Shiji grows Distribution Platform into international hotel market
08/29/2018|10:35:00 AM|
CHINAonline now known as Shiji Distribution Solutions is formally opening to the international hotel markets with dedicated teams in the US and Europe.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
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