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Search results for “WIHP”
What are the online sources of a hotel booking?
09/24/2014
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7:38:11 PM
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Since 2011 we have been analysing where direct bookings come from on a yearly basis.
Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere
10/25/2012
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10:09:22 AM
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Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.
How to combine social media and analytics in hotel marketing
09/20/2011
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11:21:04 AM
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This is a guest article by Martin Soler, marketing director of World Independent Hotels Promotion (WIHP) and Josiah Mackenzie, director of business development at ReviewPro.
Emotion and hotel websites – does yours have sex appeal?
05/09/2012
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10:50:02 AM
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The common driving point that generates the sale is emotion. To deliver the emotional impact, hotels need to make sure that the huge images on their websites load incredibly fast.
How do they find us?
05/23/2011
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9:39:38 AM
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We already know that about 90% of the bookings done on a hotel’s website are done by people who search for the hotel on their search engine, the question that we wanted to answer was how did the guest find out about the hotel.
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