Search results for “Video”
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
Songcheng to invest US$24 million in subsidiary for Fuzhou project
05/07/2015|10:21:36 AM|
Songcheng Performing Arts will set up a wholly-owned subsidiary and use it to acquire certain assets of XHA Group to develop a tourism zone in Fuzhou.
Spring Airlines partners with tech giants to offer inflight Wi-fi
04/21/2015|3:15:14 PM|
Spring Airlines is partnering with four major tech companies, including Tencent, Tempus Global and CIIC, to be the first connected Chinese carrier.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Google Street View comes to planes with SAS’s interactive tours
04/10/2015|3:54:31 PM|
SAS has launched an interactive Google Street View tour of its new long-haul cabin configuration which lets passengers navigate the aircraft, enticing them to learn more and book.
Uber and Yongche reportedly mull merger
03/12/2015|2:47:45 PM|
Uber and Yongche are said to be discussing a possible partnership in a struggle to survive in the Chinese taxi app market.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
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