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Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Booking.com allies with Spring Airlines, targeting Chinese outbound travelers
06/07/2018|9:59:56 AM|
China's biggest LCC eyes more diversified and personalized services in the partnership with Booking.com.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018|7:53:56 AM|
ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
Meituan’s catering service provider SemiTrip bags millions of yuan in funding
06/06/2018|4:35:22 PM|
At present, SemiTrip claims the highest market share on Meituan’s platform, with more than 8,000 of its registered restaurants are served by SemiTrip.
China’s hotel consolidator DidaTravel raises $8 million
04/09/2018|8:42:41 AM|
DidaTravel will continue to increase direct procurement of hotel resources, expand overseas sales and domestic offline channels after completion of the current round.
Chinese tourists contribute over one-fifth to global outbound spending
02/27/2018|9:04:38 AM|
In the next decade, about one-fourth of global employment is expected to emerge in the travel industry, with Chinese tourism being the major driving force.
ChinaTravelNews Briefing: Alibaba, Ctrip, statistics & forecasts, acquisitions & investments
02/11/2018|10:17:01 AM|
Alibaba’s Fliggy, Ctrip, Tongcheng-eLong and TravelFlan had new moves in the market, tourism statistics provided an update on China’s tourism performance, and acquisitions & investments had been made.
Inbound tourist number up 73.18%, outbound down 9.01% in China in Q3 2017
01/30/2018|3:46:03 PM|
CNTA tallied from travel agencies’ reported figures that China received 9.5865 million inbound tourists in Q3 2017, up 73.18%, while the outbound number fell by 9.01% to 15.4913 million in the period.
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