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Understanding intricacies associated with digital ad market in China

05/27/2016|9:08:23 PM|

Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.

Counting on flight data to offer top-notch flyer experience

01/30/2016|11:45:05 AM|

OAG has already developped analytics and schedules offerings. The company's CEO Phil Callow believed that carriers and OTAs need to help passengers to know flight schedule so as to reduce passenger re-bookings and better customer service.

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