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Search results for “RentalCars”
Google might be the winner of Priceline's $3.5 billion on marketing
03/01/2017
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10:00:21 AM
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Priceline Group splashed out a record USD 3.5 billion on marketing last year and Google was most likely the primary recipient of the company’s eyewatering ad spend.
Winning over the elusive tag of running a successful B2C brand in China
08/12/2015
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6:22:26 PM
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Travel e-commerce category is a highly competitive one in China. If there is any organization that can get closer to running a successful business in China, it looks like a brand from Priceline group.
Not content with hotel domination, Priceline Group now wants to push car rental services
05/11/2015
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11:23:17 AM
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Priceline Group has quietly made a move last week to challenge car rental technology providers with the launch of a dedicated B2B division for its consumer-facing RentalCars brand.
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