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Search results for “RTB”

RTB can deliver provided it is backed by astute planning

09/30/2015|11:24:50 AM|

A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.

Improving the efficacy of programmatic ads with local infrastructure

03/31/2016|6:25:45 PM|

Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.

Programmatic advertising – travel advertisers need to be spot on with it

06/10/2015|9:24:08 AM|

OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.

Identifying users and their intent – two of the biggest challenges in digital ad domain

03/03/2015|9:47:58 AM|

Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?

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