Search results for “Marketing initiatives”
Rentalcars will join Booking.com and forge ‘BookingGo’ brand
12/13/2017|11:47:21 AM|
After Ctrip's plan to create a full-service travel platform with its recently acquired Trip.com under Skyscanner, the Priceline Group may also be tapping into the same idea.
Unspoken truths: canceling and re-booking for a better rate
11/14/2017|5:49:55 PM|
There have been reports of many guests canceling and re-booking their hotel rooms to achieve better rates, so how does this impact hoteliers and what can they do about it?
6 areas that can propel digital transformation
10/13/2017|4:02:38 PM|
Digital transformation can eradicate a passenger’s pain points and make every offer or interaction meaningful, but the whole effort can go awry, too, without an earnest manner, explains Blair Koch.
Finnair boosts ancillary sales with omni-channel and predictive analytics
09/27/2017|7:04:48 PM|
After partnering Alipay on in-flight payment, working with TravelSky on GDS-based ancillary sales, Finnair plans to bring its chatbot to WeChat and leverage predictive analytics for ancillaries growth.
Outward bound and travel platform Hiyo completes a ¥14 million angel round
09/29/2017|1:43:13 PM|
Targeting young travelers, Hiyo develops its products around the concept of “minimal transportation, short distance”, and plans its content around socializing, relaxation and entertainment.
Airbnb pushes forward localization in China with a Chinese team
09/08/2017|1:07:58 PM|
Airbnb in China has made its domestic business as important as its outbound business, and it has amassed 120,000 active property listings and drawn up to 2.5 million guests to those properties so far.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
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