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Chinese carriers gear up for diversified needs of global digital platforms
08/22/2016|9:11:56 PM|
Be it for an e-commerce platform or supporting different phases of a journey via their digital assets, Chinese airlines are looking to refining their sites and apps.
ITB China announces co-president of Ctrip as keynote speaker
08/01/2016|9:38:17 AM|
Ms Jane Sun, Co-President and COO of Ctrip will be the keynote speaker at the official opening of the first ITB China, which will take place in May 2017 in Shanghai.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Travel companies silent on the US vs Apple debate, so far
02/22/2016|6:30:08 PM|
Yesterday,FBI asked a federal judge in California to make Apple write software that will enable it to look at data on an iPhone used by a suspect in the San Bernardino killings.No travel company has come forward to take sides in the debate yet. But as the industry increases its efforts at personalizing customer offers,a day may come when the industry must take a view.
China gears up for a strong impression on Indian e-commerce footprint
01/09/2016|4:28:02 PM|
Ctrip’s decision to invest in MakeMyTrip is just one example of how Chinese companies, led by Alibaba, are pursuing ways to be a part of growth story in India.
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