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5 reasons why travel brands need to take notice of Alibaba’s Fliggy

01/26/2018|10:34:45 AM|

Alibaba is attempting to craft a unique user profile as an ecosystem. In this context, it isn’t surprising to find more than 70 domestic/foreign airlines opting to establish flagship stores on Fliggy.

CES 2016: These three new cameras may wow travel marketers

01/11/2016|5:24:47 PM|

Among the many new cameras that were previewed at this week’sCES in Las Vegas, L16 megacamera launched by Light, KeyMission 360 action camera launched by Nikon and Vuze 360 virtual-reality camera launched by HumanEyes Technologies may attract many travel marketers.

Understanding intricacies associated with digital ad market in China

05/27/2016|9:08:23 PM|

Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.

WeChat as a touchpoint – not only about business accounts or social ads

07/19/2015|10:32:40 AM|

WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.

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