Search results for “Addressability”
Europe gears up to capitalize on prowess of China as a source market
02/22/2017|10:35:49 AM|
The European Union is preparing activities for the forthcoming EU-China Tourism Year. The decision to christen Europe as the first partner destination for the ITB China event is such initiative.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
The most innovative of them all
09/02/2016|8:36:56 PM|
Seven companies beat out hundreds of others attenended China Travel Innovation Challenge at the 2016 TravelDaily Conference for a chance to win this year’s coveted title.
Can business travel thrive in the sharing economy?
09/02/2016|8:24:14 PM|
China's sharing economy still has a long way to go in terms of trust.
Future of travel distribution: customization through tech
09/02/2016|8:26:40 PM|
To determine the trends in travel distribution, it is essential to look at changes in consumer needs and their booking behavior.
Chinese carriers gear up for diversified needs of global digital platforms
08/22/2016|9:11:56 PM|
Be it for an e-commerce platform or supporting different phases of a journey via their digital assets, Chinese airlines are looking to refining their sites and apps.
Hotels: Leveraging Tech & Innovation in 2016
05/23/2016|9:42:57 AM|
The hoteliers attending the executive panel at the 2016 China Hotel and Marketing Conference all agreed that their technology is focusing on enhancing the consumer experience, especially with majority of consumers now young, tech-savvy millennials.
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
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