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Mobile rules, but offline, too, is pivotal as car rental brands scale up

08/22/2015|8:53:45 AM|

Car rental and service providers in China are looking at mobile for growth and cost controlling but that doesn’t mean that offline touch points are going out of favour.

WeChat as a touchpoint – not only about business accounts or social ads

07/19/2015|10:32:40 AM|

WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.

Luring Chinese for international travel – a game that is getting bigger and bigger

03/26/2015|7:24:39 AM|

Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.

After an action-packed 2014, Qunar gears up for another eventful year

03/18/2015|2:26:28 PM|

Qunar witnessed growth across all the verticals last year. The company believes it can only build on its foundation from here on.

Tujia focused on nurturing and growing vacation rental business in China

12/19/2014|10:25:10 AM|

Melissa Yang, co-founder and CTO, Tujia says the China market is in “early stages” when compared with Europe and the U. S.

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