During the Spring Festival, the sales of the nation's retail and catering companies reached 754 billion yuan ($115.4 billion), an increase of 11.2 percent year-on-year.
China's Spring holiday rush has so far accomplished 1.38 billion trips, a 3.3 percent growth from last year.
Swedish private equity firm EQT aims to create a new European tourism group with the agreed takeover of Kuoni and possible purchase of TUI's Hotelbeds unit.
In China, the biggest annual human migration in the world is under way with 332 million people packed onto trains — some for days — to return home for the traditional reunion dinner.
Chinese mainland tourists spent on average 2,300 dollars per person per stay in Japan. That is 75 percent more than any other nationality.
More than half of China's young people have plans to travel during the coming Spring Festival holiday, with many eyeing overseas trips.
It's estimated that Shanghai Disneyland, the world's sixth Disney theme park, will bring in 24 billion yuan ($3.65 billion) annually, the Beijing Times reported on Friday.
Land developer Jielong hits daily limit in morning trading and theme park-related shares join rally on hopes of Disney boom.