The cooperation will allow over 300 million Ctrip members in Greater China to register with the IHG Rewards Club.
More than 900 employees will be laid off and business units been reorganized.
The travel industry may gradually return to normalcy, but the landscape will look quite different.
Reinventing travel retail will bring about new opportunities despite the raging pandemic.
Trip.com will expand coverage of the initiative to individuals directly and unavoidably affected by the outbreak for bookings made before 23 February, for use before 31 March.
The European Tourism Manifesto alliance pledged solidarity and support to China and the Chinese people amid the virus outbreak.
So far, 37 global airlines and over 10 international hotel chains have participated in the initiative to offer travelers free cancellations.
Customers are moving towards self-service options, with 55% of the respondents preferring to hear about travel disruption via digital communications rather than on the phone.
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