ChinaTravelNews – Boutique travel website Zanadu announced it received over RMB80 million (approx: US$12 million) in its A+ financing round, in which IT giant Tencent is the lead investor. Zanadu earlier received an angel investment from Matrix Partners China and a Pre-A financing from Ce Yuan Ventures.
Boutique travel platform Zanadu pioneers travel VR in China
Established in 2012, Zanadu is dedicated to finding highly exclusive global vacation and lifestyle experiential products for trendy travelers among China’s upper middle class. It offers booking service for select resort hotels, villas and unique itineraries.
Zanadu received its international tour operator license this year and will accelerate the development and procurement of its tourism products in 2016.
Zanadu has amassed a loyal user group. Its target customers are “quality consumers” aged 25 to 45 seeking improved quality of life, such as urban elites, middle-level managers to highly paid professionals, executives and successful entrepreneurs as well as a horde of adventurous young people in their thirties and twenties.
Zanadu is also partnering creative studios for its video series. It is producing select visual content for its recently announced travel virtual reality app. The travel VR app is now available online for the android and iOS systems. Zanadu is also partnering with top global luxury boutique hotels to produce top-quality virtual reality content to deliver a realistic visual experience for its users. The company will also become the top provider of one-stop VR solutions with content, distribution, marketing and booking service.(Translation by David)
