Uroaming, an overseas WiFi service rental platform, confirms today it has raised over $10 million Series A+ funding from Steamboat Ventures (owned by Disney) and existing investor New Enterprise Associates (NEA). Uroaming’s portable WiFi hotspot provides overseas access to WiFi service at a flat rate.
Founded in 2003, the Beijing-based company is extending beyond its primary business of offering overseas WiFi access to offering booking channels for local services in destinations. Uroaming’s platform helps travelers shop overseas, book tickets for attractions and events through partnerships with local merchants such as duty-free stores, shopping malls, travel agencies, OTAs and local online communities (InterPark and RedTabel in Korea for example).
The company claims that its sales volume has increased over 300% in two years. To cater to the needs of mobile users, Uroaming has launched a dedicated mobile APP to connect with consumers when they arrive in the destinations. As a way to attract users, the company has been operating airport transfer service for Chinese consumers. The service is only available for the Incheon Airport to downtown Seoul route at present, but the company plans to introduce similar service around Japan and Korea in future. (Translation by Zoe)
