Switzerland Tourism said that Swiss hotels had clocked up a total of 1.060 million nights from Chinese tourists in the first eight months of this year, up 33.9% y-o-y. China is now the fastest growing market for Swiss tourism service industry.
Lucerne is the top destination for Chinese visitors to Switzerland
Switzerland Tourism’s spokeswoman Veronica Kanel said the number of Chinese visiting Switzerland is increasing and their consumption is rising. Chinese tourists who spent an average of 330 Swiss francs every day per person in 2014 were the biggest spenders after visitors from the Gulf States and Japan.
The Swiss city of Lucerne is the most popular destination for Chinese visitors, followed by Interlaken and Zurich. Over 10% of Chinese visitors chose to stay in Lucerne and 30% visited the city and surrounding attractions including Mount Titlis, Mount Pilatus and Mount Rigi, according to the 2014 Swiss hotel occupancy data.
Lucerne Tourism Office’s director Marcel Perren said the city’s central location has made it a favorite stop for Chinese tourists coming into Switzerland from France and Italy. Lucerne is also famous for its collection of boutique stores of luxury Swiss watch brands the likes of Rolex and Omega, and Chinese account for over half of all watch sales in Switzerland.(Translation by David)
