ChinaTravelNews – China National Tourism Administration conducted a survey on the financial performance of 12,363 star-rated hotels in China in Q1 2015.
Overall financial situation
Among the 12,363 surveyed hotels are 104 one-star hotels, 2,605 two-star hotels, 5,428 three-star hotels, 2,429 four-star hotels and 803 five-star hotels, and 994 hotels had ceased operations.
The 11,369 hotels in operation reported total revenue of RMB49.168 billion (approx: US$7.9 billion), including RMB22.253 billion (approx: US$3.6 billion), from food and beverage and RMB20.705 billion (approx: US$3.3 billion), from room sales, equivalent to 45.26% and 42.11% respectively of the total revenue.
Average room rate (ARR) was RMB324.90 per night. Average occupancy rate (AOR) was 49.05%. Average RevPAR was RMB 159.35 per night and average split revenue per room was RMB31,582.63.
Hotel performance indicators of top tourism destinations
The 50 key tourism destinations in China had 4,410 hotels, or 33.37% of all hotels in China.
The top ten cities in regards to ARR, average occupancy rate, average RevPAR and average split revenue were as follows:
Regional performance comparison
Compared with the previous quarter, ARR was down in most areas, with the biggest drop in Xinjiang at 30.63%. Tibet had the biggest drop in average occupancy rate falling 39.64%. Hainan had the biggest increase in RevPAR growing 20.13% while Xinjiang’s RevPAR dropped the most by 44.05%. Hainan had the highest growth in average split revenue with 14.06% growth and Xinjiang had the biggest drop at 40.08%.(Translation by David)
