Didi-Kuaidi has maintained both companies scale with no reduction in operation, personnel and brands since the merger, according to its president Qing Liu, who also said that Didi-Kuaidi’s total transaction turnover has significantly eclipsed Uber. “We are 5-6 times larger than Uber worldwide in volume and 30 times larger than Uber China,” she said.
“The Did-Kuaidi merger is an exceptional success story in China’s online industry. Our functional departments such as HR, taxi operations and technology departments have already completely integrated. Kuaidi management is leading our new driver hire service while both sides are responsible for their respective chauffeur services,” she said.
Didi-Kuaidi management is also exploring more opportunities to leverage big data. Ms. Liu said: “We will likely use mobile online big data to produce comprehensive driver solutions. For example big data can help a driver match up a second passenger pickup even before dropping off the first passenger. They can even pair up more than one individual passengers for shared rides.”
Ms. Liu is full of praise for Uber China, which recently launched a “plane hailing” service in Shanghai, “Uber has built a vast global market and has extremely rich marketing experience,” she said.
“What we’re doing now encompasses ride sharing to taxi hailing services which is much broader than Uber’s scope, and we are also adding chauffeur and driver hire to appeal to every consumer in China,” she added. (Translation by David)
