Chinese Taxi app Didi Taxi expects to see rapid growth in its chauffer business, anticipating usage of more than 100,000 trips daily for its chauffer service by year end, having clocked up more than 30,000 bookings daily following the service’s online launch in August in nine cities.
Didi Taxi held a low-key launch of its business-class car rental service “Didi chauffer” in Beijing last August. The service is now available in nine cities including Shanghai, Guangzhou, Shenzhen, Hangzhou, Ningbo, Jinan, Qingdao and Shenyang. Its rival Kuaidadiche had opened their own “No1 Chauffer Service” in July with coverage expanded to 50 cities.
Both companies have gone about forming cross-sector partnerships to develop their services and customer bases in different ways. No1 Chauffeur Service targets air travelers and partners with all the major apps in the air travel sector, while Didi Taxi has partnered with the fast moving consumer brands in the retail sector. Both partnership models rely on mutual sharing of marketing channels and resources.
COO of Didi Taxi Qing Liu said: “Didi Taxi has had a deep multi-level partnership with China Mengniu Dairy in the development of both of its services. We have explored a more diversified cross-sector partnership model through O2O coordination of both sides”.
An observer said that taxi apps have met the entry requirements to service the vast customer pool but the service is still one-dimensional so they must create a comprehensive service platform to connect urban car resources and offer diverse services like chauffeur services.(Translation by David)