The demise of the rate parity clause is a great opportunity for hoteliers to regain control over their distribution. By practicing the lowest price on their website, hoteliers provide consumers an obvious reason to book directly.
The French economy minister launched a legal action a few weeks back against the hotel booking site Booking.com.
Arnaud Montebourg has called into question the alleged rate parity clause imposed by the Priceline-owned website.
NB: This is an opinion by Arthur Waller, a partner at France-based PriceMatch.
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