The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.
Just 14% of air travel customers are loyal to an airline, according to a recently published Deloitte survey. Even more astonishing is the finding that a mere 8% of hospitality customers are loyal to a hotel brand.
The data is sobering for travel suppliers, many of whom pride themselves on customer service, attention to detail, and customer relationships.
Read full story at: http://www.marketingprofs.com/articles/2013/10679/10-critical-actions-for-enhancing-customer-loyalty-the-case-of-travel-companies
