There are many opportunities in the endless game of conversion optimization in travel, especially when considering how many different demographics are searching for travel products at any given time.
E-commerce optimization firm Intent Media recently released the results of a study showing that airlines can increase conversions by as much as 25% by “better matching landing pages to different types of trip profiles.”
The sample cohort came from those using Intent’s Ads for Travel product, which places external links in-line on OTA search results, allowing OTAs to monetize non-converting traffic.
Read full story at: http://www.tnooz.com/2013/03/27/news/traditional-landing-page-optimization-can-yield-big-results/