NB: This is a guest article by Max Rayner, a partner at Hudson Crossing.
It’s not just Panda, Penguin and the other charmingly named Google search releases that have stuck the knife in – it’s Google’s helpful presentation of relevant information that’s killing travel SEO and SEM arbitrage.
For a great many years, travel suppliers have fought for browser “shelf space” in two ways above all: paying Google for ads, and investing in SEO efforts.
Read full story at: http://www.tnooz.com/2012/11/28/news/rip-search-engine-optimisation-in-the-new-world-of-google-travel/
