NB: This is a guest article by Brad King, vice president of marketing and vertical sales at Sojern, a US-based marketing company which counts CWT, Travelport, Delta and Kayak as customers.
We live in a fast paced, minute-by-minute, “just-in-time” society. From Twitter to iTunes to HotelTonight, when people want something, they want it now.
And for years, marketers have been trying to tap into this need for speed while still offering a great product at a decent price.
Read full story at: http://www.tnooz.com/2012/03/29/how-to/why-tech-driven-last-minute-travelers-need-a-new-approach-to-marketing/