Corporate buyers are pushing the need for the rapid developments in business travel technology, rather than tech providers, says a key player in the sector.
David Chapple, event director at Travel Technology Europe 2012, which is including a dedicated zone for business travel technology in its coverage this year, reckons technology companies are unable to innovate or push developments in the sector forward “unless they have customers”.
This argument may not chime with some of the firms trying to bring new products to market to ride the technological revolution currently taking place in business travel.
Read full story at: http://www.tnooz.com/2012/02/06/news/who-is-driving-evolution-of-business-travel-technology-the-end-user-not-tech-companies/