If you’re a regular Tnooz reader, you will undoubtedly have read about the potential of big data in travel.
But just like most up-and-coming technologies, there is much confusion as to what it all really means and how it can help make the customer experience better and lead to more sales.
This article is meant to serve as a technical primer and will show some of the potential future applications across the travel ecosphere.
Read full story at: http://www.tnooz.com/2012/01/04/how-to/big-data-and-the-infinite-possibilities-for-the-travel-industry/
