Smartphones are empowering a segment of hotel customers often overlooked by the industry: last-minute buyers who aren’t traveling.
Hoping to draw impulsive buyers addicted to daily coupon alerts, hotels and online travel agencies are introducing a flurry of new specials and features targeting those who book a room locally on the day of the stay.
They include couples celebrating anniversaries; long-distance commuters working late; people without electricity; travelers whose flights are canceled; and suburban deal seekers who can’t resist a 30% discount at a fancy downtown hotel.
Read full story at: http://tucsoncitizen.com/usa-today-news/2011/12/07/last-minute-hotel-reservations-on-the-rise/
