The coalition known as FairSearch.org failed to stop Google’s acquisition of ITA Software earlier this year, but it is keeping alive its struggle to stop what FairSearch characterizes as the search giant’s threat to competition, innovation and jobs in the online travel space.
While Google’s entrance makes any sector shudder, a major source of FairSearch’s concern could be that the online travel market, despite its many players and years of technological advances, has a long way to go to meet the needs of consumers and the trade.
In other words, the fear is that Google has the resources and the smarts to be not only bigger but better.
Read full story at: http://www.travelweekly.com/Travel-News/Online-Travel/OTA-flaws-loom-larger-as-Google-moves-into-travel/
