A study in the US has indicated that 43 percent of consumers would feel comfortable spending $200 or less when booking travel on a mobile device.
According to mobile ad network Mojiva’s study, 64 percent consumers would be most comfortable spending $500 or less than when booking travel on their mobile device.
The two-month (May-June 2011) study was conducted by InsightExpress, a digital marketing research firm, and it polled more than 180 random users on the Mojiva network who completed the survey.
Read full story at: http://www.eyefortravel.com/news/mobile/how-much-are-travellers-willing-spend-when-booking-travel-mobile-device