Consumer-built destination guides are nothing new, but in typical KLM style the Dutch airline has now also entered the fray with its own neat service.
KLM CityGuide allows passengers to create a hard-copy guide to some of the key destinations on the airline’s network, using a series of questions and prompts based on interests and likely things to do.
First of all the tool asks users to select a destination on an interactive globe.
Read full story at: http://www.tnooz.com/2011/08/01/news/klm-builds-consumer-led-destination-guide-service/