Trying to attract fans to its Facebook page, Ebookers has created a competition whereby the first person to post the word “goal” onto its Wall every time the England football team score in the FIFA World Cup wins a two-night hotel stay in the UK.
Read the full story at http://www.tnooz.com/2010/06/15/news/ebookers-launches-possibly-the-most-difficult-world-cup-competition-ever/
