Some have said that it is to improve Apple’s voice search capabilities while still others have said it was to fast track the launch of Apple’s patented iTravel application.
The acquisition is a combination of both improving voice search on the iPhone, which has been primarily dominated by the Google app, and Siri’s already tight integration with a variety of booking and content APIs.
Read the full story at http://www.tnooz.com/2010/05/04/mobile/apple-acquiring-siri-gives-the-itravel-project-a-major-boost/