In a bid to support its growing customer base, Amadeus has launched a plan of regional expansion, developing a Middle East Regional Hub in Dubai.
As a leading technological provider for the travel and tourism industry, Amadeus requires a regional operations centre in the Middle East to improve its proximity to customers, as well as enable Amadeus to manage differing levels of region-specific product needs.
The Regional Hub is located in the Festival Tower in Dubai Festival City.
The newfound hub will support customers who require tailored solutions, as well as support the operations and continuing development of local Amadeus Commercial Organizations (ACOs) in the region.
The expansion of Amadeus is not unexpected, considering their soaring market share in the past two years from 25.8% to 34.4%.
The new hub will assist the Middle East and Africa region, which witnessed 29% growth between 2006 and 2007.
“The Middle East is a key strategic region for Amadeus and the launch of the regional hub is a reflection of our commitment to these markets and our partners, “said Fernando Cuesta, Amadeus Regional Market Manager, Middle East & Africa.
He continued, noting that “Amadeus has experienced a growth 2.4 times faster than the market last year. Our re-enforced structure in Dubai will allow us to be even more agile and flexible to respond to regional needs.”
Amadeus travel agent partners will be supported by a specialized team in close proximity, providing accurate direction on appropriate products and services.
This support will be further enhanced by the availability of an Amadeus taskforce that focuses on travel office products and services, as well as a team providing leading e-commerce technology to the region.
Amadeus has already installed almost 10,000 travel agency point of sale terminals, which allows for bookings on all Middle East full service airlines.
Leading carriers of the region have already embraced the Amadeus solutions, including EgyptAir, Etihad, Libyan Arab Airways, Middle East Airlines, Qatar Airways, Royal Air Maroc and Tunisair.
The regional hub will also provide up-to-date training to travel agents and partners, bringing their premier facilities to the Gulf.
“This initiative is further evidence of Amadeus’ commitment to support the amazing development of the Middle East,” said Cuesta.
“We take pride in our long term approach and we are confident that our human and financial investment will benefit the travel industry in the region.”
