On February 18, Chinese hotel giant H World unveiled its pioneering "New Front Desk Model," reducing check-in time to as fast as 10 seconds by re-engineering service workflow and integrating smart devices.
This innovation makes traditional hotel front desks virtually invisible, allowing staff to focus on personalized services where guests need them most.
H World is pushing the boundaries of travel technology, setting new standards for efficiency and guest experience.
The "invisible front desk" approach directly addresses four major guest pain points, offering seamless check-in solutions:
* Self-Service Kiosks: Guests can check in effortlessly via H World's smart kiosks, completing the process in as little as 10 seconds—no waiting lines.
* Fully Digital Experience: From room selection to check-out, the entire process is powered by AI-driven human-machine interaction, eliminating the need for traditional front desk conversations. Great news for introverted guests—no more forced social interactions.
* Smooth, Accessible Check-in: Identity verification, room selection, and key card retrieval are intuitive and hassle-free, ensuring that non-members or guests with communication barriers can navigate the process effortlessly.
* Personalized, Mobile Service: Hotel staff, now untethered from the front desk, can respond on the spot to guest requests—whether it’s children's slippers, parking registration, luggage storage, or borrowing amenities.
By eliminating the static front desk, hotel teams can now cover a larger service area and assist more guests daily, improving efficiency severalfold.
