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With the rapid rise of DeepSeek, its advanced AI capabilities are being adopted across various sectors, including travel services.
Online travel platform Mafengwo has announced the official integration of its proprietary AI application with the DeepSeek large language model.
In the initial phase, the integration will be implemented in the three-tier AI travel ecosystem-"AI Travel in Guizhou", "AI Travel in Southwest Guizhou" and "AI Travel in Xijiang"-which has already been launched online. This move aims to further optimize the intelligence and efficiency of tourism services in Guizhou.
For instance, when planning a 5-day family tour in Guizhou, the AI system will analyze users’ priorities, such as safety and entertainment value. It then will select suitable attractions, including Huangguoshu Waterfall and Xijiang Qianhu Miao Village, and automatically calculate travel time by car or public transportation. The AI will generate a well-balanced itinerary and offer practical recommendations on clothing and dietary considerations tailored to Guizhou’s winter climate.
The Mafengwo AI project director said: "Travel is a high-cost experiential consumption, and users attach a premium on itinerary quality. Even minor errors can result in significant disruptions or negative experiences. By deeply integrating with DeepSeek, our AI not only delivers more precise and personalized travel insights, but also marks a major shift in the industry-from traditional algorithmic recommendations to explainable and traceable intelligent decision-making."