The case of Chinese actor Xing Wang being lured to Myanmar’s Myawaddy via Thailand has drawn significant international attention. Thailand's alleged role as a "transit hub for human trafficking" has caused hisitation among Chinese tourists.
Data from Thai Hotels Association shows that 4,572 room nights have been canceled by Chinese tourists so far in January, with 2,001 room nights canceled in Bangkok hotels.
Concerns about safety in Thailand have also impacted other Asian markets, leading to cancellation of 7,856 room nights across Thailand. Asian tourists, including Chinese visitors, are noted to be more sensitive to safety compared to Western tourists.
The Tourism Council of Thailand (TCT) is collaborating with the Thailand-China Tourism Association to develop "China-friendly" tourism standards. A list of approximately 200 travel companies that comply with safety standards has already been approved.
Despite these challenges, the Tourism Authority of Thailand has a bold goal of attracting 8.8 to 9 million Chinese tourists this year. The total visitor target is 39 to 40 million arrivals, highlighting the crucial role of Chinese tourists in achieving this milestone.
