Chinese travelers are increasingly drawn to polar regions. In the 2023-2024 Antarctic tourism season, a record 9,384 Chinese tourists visited Antarctica, according to data from IAATO.
Following the end of the pandemic, Hurtigruten resumed its China operations in July last year, establishing an office in Shanghai and significantly expanding its local team. Business performance has been notably strong.
In an interview with TravelDaily China, Joe Zou, Hurtigruten's Sales Director for Greater China and Southeast Asia, highlighted that Chinese tourists accounted for about 20%-25% of their voyages. Since reopening the Shanghai office, 563 Chinese tourists have traveled to the Arctic Islands and nearly 1,000 to Antarctica. For the upcoming 24-25 season, over 600 Chinese tourists are expected to visit the Arctic Islands, and more than 1,400 to Antarctica.
Hurtigruten has relaunched its "China Ready" initiative which includes product upgrades, increased local staff, and enhanced guest experience, all aimed at fostering growth in the Chinese market.
Tudor Morgan, Hurtigruten’s VP of Sustainability and former IAATO President, emphasized that Chinese guests are very enthusiastic about polar exploration. Beyond the standard landings and cruising, they actively participate in daily expedition activities, engaging with scientists aboard to deepen their knowledge of these niche destinations.
