Trip.com Group and Merlin Entertainments will collaborate on events across the Asia region, utilizing attractions such as Chang Feng Ocean World Shanghai, SEA LIFE Bangkok, SEA LIFE Busan, and the COEX Aquarium in Seoul. Customers can join captivating events designed to engage and entice travelers to take part in unique marine-focused experiences.
Trip.com Group stated its intent to expand such experience offerings further in the Asia region, enhancing the product variety for global audiences as the region is positioned as a primary engine for travel growth.
Curated experiences are becoming increasingly popular across the Asia-Pacific region. It has also been widely reported that Gen Zers value experiences more than any other expense categories during travel. In the second quarter of 2024, there was a 30% quarter-over-quarter growth in attractions and activities, with unique experiences such as kayaking and scuba diving gaining popularity.
