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Study tours have gained popularity in China in recent years as Chinese parents invest more in the well-rounded education of their children.
According to a report from Ctrip, a major Chinese online travel booking platform, orders of parent-child educational products for summer holidays via the platform increased by 70 percent year-on-year.
Historical and cultural cities are the first choice for parent-child educational trips in the summer, with Beijing and Xi'an topping the popularity list. Landmark scenic spots that have appeared in the textbooks of Chinese elementary and middle schools are favored by these groups, according to data from Tongcheng Travel.