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China strives to lure foreign tourists,but with little success

07/23/2024| 11:33:58 AM|

China has allowed foreign bank cards to be linked to Alipay and WeChat, but the system and language barriers remain daunting.

Even with the visa-free policy boost, far fewer tourists are coming to China now than before the pandemic.

According to official tourism data, China received a total of 49.1 million overseas visitors in 2019, with more than a third coming in for sightseeing and leisure. Revenue from international tourism reached $131.3 billion that year.

In the first half of 2024, the number of foreign nationals entering China was far lower at 14.6 million. Among them, 8.5 million entered visa-free, accounting for just over half of the total, according to the National Immigration Administration

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TAGS: foreign tourists | visa-free
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