China’s Ministry of Culture and Tourism has pledged further efforts to direct localities in boosting the provision of diverse cultural and tourism products such as seaside and aquatic activities, entertainment performances, theatrical and music festivals, concerts, exhibitions, food, and other themed markets.
Covering more than 4,000 consumption categories, these events will be held during the typical peak season for traveling and consumption, along with favorable measures for consumers, such as the provision of coupons, discounts, and cheaper package deals.
In addition, the ministry will further guide localities to promote the in-depth integration between the culture and tourism sector and the sports, commerce, film, television, and health sectors.
