Yesterday marks the opening of ITB China 2024 at the Shanghai World Expo Exhibition & Convention Center, a key B2B expo focusing on China’s travel industry.
From May 27 to May 29, the event showcases a remarkable assembly of over 600 exhibitors from upwards of 80 countries and regions, attracting more than 1,000 selected buyers and 240 members of the press.
This year, the expo has expanded by 60% over the previous year and introduced 13 new destinations along with numerous first-time commercial exhibitors.
