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Water-splashing festivals boost tourism in China, Southeast Asia

04/18/2024| 12:52:00 PM|

Taking advantage of various festivals, China's tourism market is showing continuous and growing vigor.

The water-splashing festival is regarded as one of the most important festivals of ethnic groups in southwest China. During the festival, water is considered an auspicious symbol and people splash water on one another, thereby wishing happiness and good fortune. In Southeast Asia, many countries celebrate this kind of water festival. It is known as the Khmer New Year in Cambodia, while it is called the Songkran Festival in Thailand.

Recently, the water-splashing festival in China's Yunnan and the Songkran Festival in Thailand attracted large numbers of foreign visitors, and celebrating such water festivals abroad has become a new trend for tourists from various countries and regions.

According to the border checkpoint in Kunming, capital of Yunnan, Kunming Port handled about 57,000 inbound and outbound passengers during the water-splashing festival -- a massive year-on-year increase of 298.8 percent.

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TAGS: Water-splashing festivals | Southeast Asia | China's tourism market
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