New travel trends that frequently emerged in China in 2023 have indicated differentiated needs, personalized choices, and different consumer attitudes of Chinese tourists.
As some packed their itineraries to challenge their stamina and check off multiple destinations at a lightning pace, others enjoyed leisurely strolls in urban areas to unwind and soak in the surroundings or explored off-the-beaten-path locales to unlock hidden gems.
These varied approaches have mirrored Chinese people's continuous pursuit of travel experiences that best suit their preferences.
Many netizens, college students in particular, preferred quick getaways to cram in famous tourist attractions at multiple cities, which is being referred to as "special forces-style travel" in China.
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