The Super World Trip BOSS Live livestream session hosted by Trip.com, in collaboration with the Tourism Authority of Thailand (TAT) and Thailand’s Ministry of Tourism & Sports, grossed over THB100 million (USD 2.8 million) in total. The livestream showcased the many varied charms of Thailand, from the rich culture and delectable cuisine to vibrant cities and idyllic islands, and saw a plethora of deals being sold. Some 1,000 vouchers from King Power Duty-Free worth THB200 each were also given away during the livestream.
Trip.com Group launched its “Super World Trip” livestream series at the start of 2023, where the first livestream was also held in Thailand. Subsequent livestream shows in markets such as Tokyo and Hong Kong took off and generated notable inbound travel demand.
Thailand is a key market for Trip.com Group – Bangkok was the most popular destination in Southeast Asia last year, while Phuket and Chiang Mai were also in the Top 10. The number of bookings made by Chinese tourists to Thailand for this year’s Chinese New Year has increased by over 13 times year-on-year (YoY).
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