On July 14, 2023, iQIYI, an innovative market-leading online entertainment service in China, opened iQIYI QiBubble Space, the company's first offline parent-child theme park, in Yanqing District, Beijing. The theme park, marking iQIYI's latest explorations in pursuing IP commercialization, incorporates elements from iQIYI QiBubble's original animation IPs which provides an immersive entertainment experience for users.
Nearly 6,000 square meters in size, iQIYI QiBubble Space features seven themed spaces and over 200 entertainment programs with focuses ranging from theatre, role-playing games, and more. Many programs have been developed based on Babydino Tales and Dudangman, which are two of iQIYI QiBubble's most popular self-produced animation IPs.
Gong Yu, founder and CEO of iQIYI, said: "The iQIYI QiBubble Space transforms the figures that children used to only see on screens into real companions, allowing families to play games and enjoy each other's company in real life. This signifies a significant milestone as more of iQIYI's original IPs come to life in the offline world. Starting with iQIYI QiBubble Space, iQIYI will continue to expand more children's entertainment content offline throughout the country."
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