Club Med, Fosun Tourism's France-headquartered resort unit, is leaning on the success of its 73-year legacy as it continues to evolve its lifestyle vacation brand, which includes all-inclusive resorts.
Carolyne Doyon, president and CEO for North America and the Caribbean at Club Med, said in an email interview that the company is taking elements from its original foundation — strong French heritage, simplicity, Epicureanism, disconnection, nature and freedom — to establish its refined lifestyle brand.
The company is undertaking a brand evolution that involves enhanced consumer communications as well as an expanded development strategy.
Worldwide, Club Med plans to grow and enhance its portfolio with three to five openings or renovations per year.
She said that by the end of 2023, the company will have 21 properties in the portfolio.
Read original article